The creative Process
When Miss Alero approached us with an endearing idea for her brand, The African Dient, we were pretty excited to help bring it to fruition. The African Diet, T.A.D for short, tackles Disease prevention through food and nutrition. Not just any food, but specifically produce of African origin that has naturally existing healing qualities.
Ayo came to us with an idea of what she wanted already, she had created this mockup :
Conceptually, it was well along the lines of what we envisioned for her brand. Because it’s to do with nature and health, the colour green was important to represent. The circle shape represents wholeness and completion.
Something that was quite important to Miss Alero was that the fruits represented on her logo were ones that are common here in Africa, so we had more tropical fruit choices star in this logo.
In addition to this logo, we had a few others for her to choose from, just in case there was something else she was interested in.
My experience with 5.14 was phenomenal and exceptional. It’s as though they knew exactly what I wanted in my head and were able to create the logo I envisioned, even though I didn’t have the words to express what I wanted. They over delivered with the turnover; the service was so speedy. I would definitely work with them again as they are the best design company I have worked with so far. They’re worth every aira you spend on any service as they will produce excellent designs for your brand
